European Digital Cinema Forum

BIG SCREEN PROGRAMME AT IBC

IBC BIG SCREEN PROGRAMME

All the Big Screen Sessions are FREE entry to IBC Visitors. Register as an Exhibition Visitor at www.ibc.org This registration is FREE if you register before August 21st

IBC Big Screen Saturday Night Movie

IBC Big Screen each year brings you a big budget Hollywood spectacle that showcases the latest in innovative film-making, with the latest digital tool, special effects and post-productions. It is the perfect way to end a busy day, while catching up on a film that showcases what is discussed in the BIG Screen.

The two most significant future technologies of cinema, 3D laser projection and immersive audio, will be exclusively showcased together at free sessions at this year's IBC. For the first time in Europe 6P laser projection from Christie Digital and Dolby Atmos next generation cinema audio from Dolby will be demonstrated jointly to provide a glimpse of the next step of big screen entertainment evolution.

Event Cinema--More than just TV on the Big Screen.

Event Cinema or Alternative Content is predicted to grow to 5% of the overall global cinema box office by 2015, and be worth an estimated $1bn by 2017. Ranging from opera and theatre to museum exhibitions, sports and even telemedicine, the sector is exploding with innovative uses for the big screen.

Event Cinema brings together the two disciplines of broadcast and cinema. But premium ticket prices for premium experiences demands premium quality. Can such disciplines unite and deliver? What are the pitfalls? What are the learning points? What standards and recommendations are applicable? And what new business models are emerging?

A wide range of industry stakeholders, including technical suppliers, rights holders, distributors, and exhibitors, will be sharing their experiences. There will also be demonstrations showcasing a wide variety of the best content from around the world.

Tri-focal camera systems--will Hybrid 3D prove to be the ultimate 3D?

The native 3D vs. stereoscopic conversion debate could soon be over, thanks to a revolutionary third way. The Trifocal Camera system was developed and designed by Walt Disney Studios, Fraunhofer HHI and ARRI. Its first use was to capture and create the short film "Make Believe" shot in Berlin.

Using the ARRI Alexa camera for the primary capture of the scenes, a secondary cameras was used to extract depth maps of each shot. This was then used in post productionto to create a stereoscopic version of the short film at Stereo D facility in Burbank. As the film cannot be considered native 3D and it is not exactly a conversion either, it is thus Hybrid 3D.

The goal is to allow filmmakers to concentrate on shooting a typical 2D film, while having full control in post—somewhat like animation—to create a stereoscopic version. This unique and revolutionary process will be explained and the short film will be shown and discussed. The film makers and designers of the system will be present to give details of how the complete process worked.

EDCF Global Cinema Update

An annual must-attend part of IBC, the EDCF Global Update session brings you up to speed with the latest business and technology developments in digital cinema around the

world. Leading practitioners share their experience and learnings, looking at up-to-the-minute issues such as:

Is the digital transition complete; if not, why not?

What is the effect of old software on global operations and are there barriers to upgrade keeping many cinemas on legacy versions?

What are the next generation technologies and how, when and at what price might they be adopted?

What is the latest advice for those managing film festivals with a plethora of commercial and home-grown DCPs and other formats?

Is there finally a solution to KDM delivery problems?

How are IT systems in cinemas shaping up?

These any many other questions will be answered in this crowded and fast moving session that keeps each presentation short and focused.

Movie-making in the Matrix--are you ready for a Virtualised Movie Production?

As film-making becomes completely digital from lens to screen, what impact are cloud computing and virtual production/post tools having on the modern film-making process? Does moving away from infrastructure production workflow offer practical and financial advantages? What are the implications for production/post facilities as we know them today? What does the future hold?

This session investigates how this technology spans movie production from Hollywood blockbuster to indie feature. We look at the architecture, systems and processes available now and explore the real world use of cloud. You will hear from leading industry experts with real life experience on working on everything from major Hollywood blockbusters to smaller and television oriented projects.

This is a session for anyone who is looking to make a movie that involves anything more advanced than an iPhone (and even those too).

Immersive Audio--From the big screen to the headphone

Four decades since 5.1 surround sound was first introduced in cinemas by Dolby Labs for films like Superman and Apocalypse Now and two decades since Dolby and DTS made Digital 5.1 commonplace in multiplexes and in the home, the industry is now embracing Immersive Audio at a significant rate. With hundreds of cinema auditoriums equipped, over one hundred feature films mixed with an Immersive Audio soundtrack, and with moves already underway in the broadcast and mobile spaces, is immersive audio disrupting the established de facto standard surround format of 5.1?

We will hear from the leading technology providers such as Auro Technologies, Barco, Dolby, and DTS (MDA) about their solutions for cinema, broadcast, home cinema and mobile. We will also discuss the industry endeavour to provide meaningful interoperability and standardisation. There will also be breath-taking demonstrations using the IBC2014 Big Screen Experience immersive audio system from Dolby Atmos. Finally, you can expect the Big Screen Saturday and monday movies to be shown using Immersive Audio to completely experience the next generation of sound.

Laser Projectors Part 1: Seeing is Believing

With Digital Cinema now established and the visual experience standardised, laser projection disrupts this status quo by offering the potential of better quality pixels. All three DLP-based Digital Cinema projector manufacturers are now offering laser solutions, utilizing differing technologies, with others gathering in the wings.

In conjunction with SMPTE, this session will provide an overview of current technologies and an update of the go-to-market status of laser illuminated projectors. You will learn about laser safety regulations being reformed to reflect this new application of lasers, and about the potential benefits of wide-gamut color. Most importantly, this session will include a breath-taking demonstration using the IBC2014 Big Screen Experience 6P laser projection system from Christie. This session is a must for anyone wanting to see and understand the next generation of cinema and large screen display solutions.

Laser Projectors Part 2: Is the Devil in the Details?

The new generation of laser illuminated projectors enables many benefits in higher brightness, improved contrast and expanded color gamut. But what are the pitfalls? This session will consider the challenges of faithful color reproduction on both wide-gamut laser and traditional lamp projectors as well as managing speckle, the undesirable "shimmering" visible in uncorrected laser light. The session will conclude with a wide-ranging panel discussion on the exciting benefits, potential perils and (perhaps most importantly) the economics of adopting new laser illuminated projectors.

Big Screen and second screens--Can they coexist peacefully and profitably?

With Digital Cinema now here, advertisers expect the Big Screen to be ever more 'digital' in the way the medium enables brands to connect and interact with their target cinema audiences. Rather than requesting cinemagoers to 'Please Turn Off Your Phone', cinema advertisers are now starting to embrace Second Screen Technologies during the pre-show experience to provide clients with better interaction and thus ROI and to provide cinemagoers an overall better branded pre-show experience. What's more, some Hollywood studios like Disney are forging ahead with ways of merging the Big Screen and the second screen experience. We will be hearing from leading technology companies, cinema advertising companies, cinema exhibitors and brands on their experience to date on the use of Second Screen at the Big Screen. You will also get a chance to interact—so please be sure to download the relevant apps in advance to get the most out of this session!

IBC BIG SCREEN SCHEDULE

Friday September 12th

14:00—15:00 Second Screen

Saturday September 13th

12:00— 13:00 Trifocal Camera Systems

16:00—17:30 Event Cinema

18:30 Showcase Screening

Sunday September 14th

12:00—13:00 Virtual Workflow

16:00—18:30 EDCF Update Session

Monday September 15th

09:30—11:00 Big Screen Keynote Presentation

11:30—13:00 Immersive Audio

14:00—15:30 Laser Projection—Seeing is believing

16:00—17:30 Laser Projection—is the devil in the detail?

18:30 Movie Showcase Screening

All the Big Screen Sessions are FREE entry to IBC Visitors. Register as an Exhibition Visitor at www.ibc.org This registration is FREE if you register before August 21st

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